Announcing the establishment of RED Horticulture Inc.

RED Horticulture is excited to announce the establishment of RED Horticulture Inc., a new division dedicated to the North American market. This strategic expansion marks a significant milestone, positioning RED Horticulture to directly support and tailor its innovative and sustainable LED lighting solutions to meet the specific needs of North American growers.

Leading RED Horticulture Inc. is Abhay Thosar, an experienced horticulture expert with deep knowledge of high-wire crops, leafy greens, soft fruits, and ornamentals. During his onboarding at RED’s headquarters in Lyon, Abhay was particularly impressed with RED Horticulture’s advanced lighting solutions. Abhay: “This technology, which requires only a single power connection and is controlled via Bluetooth, allows for quick and easy installation. This setup not only enhances user convenience but also reduces installation costs for growers.”

“Innovation and sustainability are at the heart of RED, and I’m thrilled to be part of this mission,” said Abhay. “I look forward to supporting North American growers with flexible lighting solutions that help optimize crop performance and energy efficiency, regardless of the conditions.”

With the launch of RED Horticulture Inc., RED takes a significant step in its North American growth strategy, aiming to achieve the same level of impact and success as in Europe.